Jackson Centre, Ohio – population 1,462 – is located just off Interstate 75 at Exit 102, north of the Shelby County seat of Sidney. Clustered around a wide, straight main drag with two sets of traffic lights, Jackson Centre is like so many other small American towns. Aside from a Subway sandwich shop, Jackson Centre has a bank, a hardware store, a small grocery store and a drive through pizza and liquor store. The local residents are currently raising money to pay for the Elder Theatre cinema to convert from 35mm film to digital. Otherwise the old picture house faces closure, depriving Shelby and Logan counties of their last place to go and see a film.
And it was to this place, in July 1952, that Wallace Merle Byam, known to everyone as Wally Byam, came and built a new factory for his growing business: Airstream Inc.
By the time Byam died, on 22 July 1962 at the age of 66, he had an obituary that spanned some of the greatest and also the darkest days of modern American history and which credited him with designing an American icon.
As a child Wallace traveled widely in the US with his grandfather, who led a mule train from Baker, Oregon. Later Byam worked as a shepherd living in a two-wheeled cart, cooking on a kerosene stove and washing in a bucket.
After a stint in the merchant navy, followed by a law degree from Stanford University, Wally owned an advertising agency and then became a magazine publisher. In one of the issues of a magazine he published, there was a feature on how to build a caravan. The designs were untried and when readers complained that they couldn’t follow the plans, Byam tested them himself. He found the plans were most definitely flawed.
So Byam set about building his own ‘travel trailer’, dropping the floor down between the wheels and raising the ceiling height, so that it was possible to stand upright inside. When Byam wrote an article describing how to build his trailer, for under $100, there was a huge response. The airstream was born.
Wally’s ideas were of their time. By the start of the 1920’s Americans were looking for ways to spend their leisure time and explore their country. Byam sold plans for his trailers for $5 each as well as building caravans for customers in his back garden. The Airstream Company was incorporated in 1931 and five years later acquired the struggling Bowlus Company.
Hawley Bowlus had been the chief engineer on the Spirit of St Louis, in which Charles Lindbergh completed the first non-stop flight from New York to Paris in 1927. Bowlus was already designing beautiful, sleek monocoque, riveted aluminum caravans when he met Byam. Caravans that had much more in common with the aircraft of the time than any road-going vehicles.
Together Bowlus and Byam created the curved, smooth, iconic design that came to symbolise the freedom of the open road for generations of Americans.
That the Airstream had endured for so long is not surprising. They are beautiful, practical and designed for the 76,000km of highways that criss-cross the US. The Airstream also received the stamp of approval from organisations as august as NASA: in 1969 the crew of Apollo 11 were quarantined in a modified airtight Airstream trailer, until doctors were sure that they had not carried some sort of lunar pathogens with them.
Now Airstream is owned by the biggest manufacturer of caravans in the world and continues to innovate. But whilst the company is still true to its roots, in Jackson Centre, Ohio, the true romance of the Airstream will be the originals – the shining, magnificent Silver Bullet. Truly an American icon.
The history of merino goes back a long way with sheep almost certainly started being farmed, for meat and for their skins, in Asia Minor over 10,000 years ago. By 3500 BC people had learned to spin wool and sheep were selectively bred for either meat or wool. It was immediately clear that sheep were a hugely useful domesticated animal.
The Romans were instrumental in cross-breeding different sheep to create certain characteristics especially those that they prized, including selectively breeding to obtain the most high quality wool that they could. Contemporary record show that the Merino sheep produced the finest diameter wool fiber and is said to have descended from a strain developed during the reign of emperor Claudius.
It is thought that the Merino breed resulted from a crossing of the Tarentine sheep of Rome with the Laodician sheep of Asia Minor by breeders in the provinces of Terraconenis in Spain.
And it was Spain that remained the epicentre of merino wool production from Roman times until the late eighteenth century. In fact, until 1786 the penalty for removing a merino sheep from Spain was death.
However in 1786 the ban was broken when Louis XVI imported 386 merino ewes into France to start a breeding programme. From that point on, merino sheep started to reach the farthest flung corners of the world.
By the time Spain lifted the export ban on merino sheep, the English had a thriving wool industry at home and had already reached Australia and colonized much of it. So it was not long before merino sheep were imported to Australia. The man credited with starting the Australian merino industry was called Samuel Marsden. In 1797 he acquired some very valuable Merinos and started a breeding programme.
Merino Wool – perfect for endurance sports
Before long, Australia had positioned itself as a prime source of merino wool and Sam took his merino sheep and started new sheep farms in New Zealand, from where ashmei gets the wool for its apparel.
From the very earliest days of sheep farming and wool spinning, the material has been coveted for its ability to provide warmth and comfort, for its durability and for its versatility. But merino wool took those qualities to the next level by being the superior fibre.
Merino has proven invaluable for people looking to thrive in the outdoors. From mountain climbers to sailors and from skiers to cyclists, merino has proven to be a peerless fabric time and time again. Indeed when George Mallory’s body was discovered on Everest in 1999, he was found to have been almost exclusively wearing merino clothing. This goes to show that even back in the early 1920s merino was the wool of choice. Especially when good base layers were essential.
Merino has a great history and its development over the centuries has led to a point where the fabric is now ideal for endurance sports as well as many other sorts of pursuits. It is highly wicking, never stinks, is hard-wearing and environmentally friendly and that is why it has stood the test of time.
When it comes to your chosen sport, do you always opt for the easy option or do you strive to be the best you can be? Is it the thing that you do where you try to get away with doing the minimum? We thought not.
When it comes to apparel, however, the trend since the introduction of synthetics fabrics, has been a ‘race to the bottom’ – a process of doing less and less in the way of innovation. As a simple experiment to prove this, go into any running store and take a selection of t-shirts, tights or jackets and cover up the logo: we think you would be very hard pressed to differentiate between one brand’s product and the others.
That is why ashmei uses merino wool: because for us, the focus is all about creating the ultimate apparel. We know that by creating the best, we can offer you kit that they will treasure as it fits with their aim of being the best they can be.
Key to creating the ultimate sports apparel is making sure that the material used is the very best available. Merino wool is peerless when it comes to performance: it is anti-bacterial, non-itchy, warm when it is cold and cooling when it is warm, recyclable and sustainable.
Here is the science: sweat contains not just water and salt, but also oils, fat and other organic compounds as well as anything that was on our skin, such as lotions. As the water in our sweat wicks through synthetic fabrics, these constituents of sweat get stuck in the pores in the material’s fibres. The trapped materials create an irresistible feast for bacteria, which create the smell that is synonymous with endurance sports kit.
Merino wool fibres are different to synthetic fibres for two simple reasons: the surface does not provide a matrix that for the compounds in sweat that bacteria love so much, to cling to. Merino fibres also do not hold a static charge, unlike synthetic materials, which makes merino even less attractive to bacteria.
There is a misconception that merino wool is itchy. This is based on the fact that normal wool is not all the smooth. However merino wool, and especially the merino that we use for ashmei kit, is incredibly soft, smooth and strong, So our garments are non-itchy, smooth, thin and incredibly strong. Just the way nature intended.
Merino wool has been proven to be the ideal temperature regulating material: warm when it is cold and thanks to its natural feel and superior wicking properties, cool when it is warm.
Better for the environment:
Synthetic materials are bad for the environment, not only because of the petrochemicals used to manufacture them, but also because of the aggressive chemicals required to clean them and the fact that once the stink gets too bad, they are not easily recycled and usually end up in landfill. Not so, merino wool.
The source could not be more natural. There are no requirements for chemicals to keep the nasty smells at bay. And after years of use, when you do want to replace your merino apparel, it can be recycled or is completely biodegradable.
So there you have it – merino wool is quite simply the best material available when it comes to delivering high performance material. Allowing you to focus on delivering your own high performance.
Are you the next ashmei ambassador?
Do you love cycling, running or triathlon?
We are looking for keen enthusiasts to represent ashmei throughout 2016.
We will provide kit to test and a platform for you to share your story and training through to races.
Enter for your chance to represent ashmei in 2016 here
2008 was where it all began. The road hasn’t been smooth, it’s sometimes had a strong headwind but Owain is so glad that he is still on it.
After a number of failed attempts to lose weight from indulging in one too many beers, pizzas and kebabs during his student days, Owain took his credit card and in a moment of madness he signed up to Edinburgh Marathon. Following a training plan he found online to the letter, but with the main aim was just to finish, he completed the marathon in just under five hours and that was where the road was meant to end. Crossing the finish line with a smile on his face, one marathon in a lifetime is more than many people can say they have done. However, within a couple of days he wanted to run another one, but faster next time. This routine would continue, train for a marathon, run a marathon, aim to go faster for the next one.
Fast forward to 2015, Owain has lost 6 stone, runs an average of 70 miles a week, trains with and is coached by Edinburgh AC and is still chasing down the times for races ranging from 1 mile to 26.2 miles. Now coached, his running has a more structured approach and races are now planned well in advance. He soon learnt you can’t peak for every race if you are racing every weekend. His current PB for the marathon in 2:58 but Owain believes he is faster than that and hopes to prove this in 2017. He is a strong believer that the mind is the weakest part of the body, if you can train that, it opens up a lot of other possibilities. “Believe in yourself and your potential and the race times will come.”
Not running a marathon in 2016 has allowed Owain to find the enjoyment in his running again. Based in Edinburgh and working as a Web Developer during the week, when the weekend arrives he can be found up in the Pentland Hills or out running with his wife. He also keeps a work life balance by running to and from the office along the scenic cycle paths and walkways that Edinburgh has to offer every day.
Running is part of his life now, without it he wouldn’t have met his wife. He wouldn’t be as fit as he is and he wouldn’t have met so many great friends. He is currently targeting his half marathon times with his coach and is looking forward to seeing what the road has in store for him in the future.
‘Peace is Every Step’. Not just a running mantra but a way of life for Simon, who finds deep fulfilment in pushing his limits by moving through the hills and mountains; running, climbing and scrambling.
A lifelong runner, Simon has been training and racing for as long as he can remember. But it was only when he moved out to live on the boundary of Sheffield and the Peak District that he truly found his calling. Leaving the roads behind and disappearing for hours at a time into the hills and valleys of the gritstone landscape surrounding his home, instilled a deep appreciation for the natural wonders on his doorstep and fostered a sense of adventure and exploration that has become the touchstone of a varied racing CV.
His first forays into fellrunning showed a natural aptitude for the technicality of the terrain, especially the steep and precipitous descents. The old maxim of ‘Brain off brakes off’ seemed to come a little too naturally at times! As the races ticked by, he found that he was better suited to the longer events and was soon placing well in most races over the twenty miles mark. From here a natural progression into ultra running was inevitable, and that progression has seen him race competitively right across the UK and into Europe.
In early 2012, a serious long-term injury forced Simon on to the sidelines for almost two years, a period in which he was forced to consider just how much running was a part of his identity and it’s true value to his overall wellbeing. Realising that it wasn’t all about the podiums and the pageantry but actually a deeper connection to the environment and the human connections he had made through his adventures over the years, it was a period of reflection and rebuilding. During this time he met the woman he would later marry, turned to Vegetarianism, developed a deeper understanding of physiology and cross training, and became an avid student of meditation and Pilates. All now aspects of a new lifestyle that have enabled him to push himself further and harder since returning ‘properly’ to running in early 2014. Since then he has gone on to win the Dukeries Ultra, and compete in Chamonix at the 2014 OCC running from Switzerland to France over the Alps.
2015 has seen Simon recruit a coach, and he is now splitting his time between taking part in short midweek fell races and longer hill races at the weekends, all geared towards making 2016 a competitive and varied year, hopefully somewhere near the front of the pack again. Key races for 2016 include the Eiger Ultra Trail, the OCC, the UK Skyrunning scene and possibly the Fellsman, all centred around a training regime of sustainability, mindfulness, and getting lost in the hills and mountains he calls home.
If you ask Matt Lefort what his personal best times for 5km or 10km or a half- or full-marathon are, he can’t tell you. Despite having been a dedicated runner for four years, Matt does not test himself in the way many other runners do. Instead Matt has set himself targets, and created a lifestyle, that are hard to quantify, but which exemplify the ashmei ethos of being the ultimate.
Matt lives in Andorra, the sixth smallest nation in Europe with a population of only 85,000, which nestles in the eastern Pyrenees mountains, bordered by Spain and France. It is here that Matt can indulge his passion for running in the mountains.
Alongside taking on some extraordinarily tough races including the 80km ultra at the Mont Blanc Marathon and the Rond del Cims, taking in 170K of trails and over 13,000m of vertical ascent and descent, Matt has a personal project called “Als Cims” which translates as “To the Summits” in Catalan – a simple challenge: to tag all Andorran primary peaks before the end of the year… 91 summits in total.
To do all of this, Matt has to use some pretty powerful, but at the same time simple, philosophy. His main mantra is “It’s all about the journey.” When it comes to physical preparation, Matt makes sure he optimises his vegetarian diet to give him the fuel that he needs and he also makes sure that he has the right kit: “I’ve been wearing Merino-only gear for almost 3 years now. Love the eco-friendliness of the fabric and it’s natural properties” which means that Matt does not need to compromise on his ethos of protecting the natural environment that he loves spending time in whilst also having the right kit for his truly epic adventures. We salute you Matt, from the top of another mountain!
Without life there is nothing (Zulu proverb) is a philosophy that David Jury lives by – he knows that without challenges, life is two-dimensional and that is something David pushes against, certainly through the medium of running.
Having grown up in seaside town called Fish Hoek in the suburbs of Cape Town, South Africa, David was always at home in the outdoors and was a keen swimmer and mountain biker even after he moved to London where the opportunities for both were limited. However David found that he only swam and biked at the weekend and in between times his gym routine was getting stale. So he agreed to go for a 5k run with a colleague around Hyde Park in central London. That was the start of something that would lead David to mountains, coastlines and – most recently – deserts.
After the initial joy that he found with his short runs around central London’s parks, David discovered that running was a perfect sport for pushing his limits. From 5k training runs to longer and faster outings. Then races. Then longer races. After a while David ran a marathon (or two) and then discovered the idea of ultras. Now he was really getting hooked. In fact David’s dream race is the UTMB in Chamonix – a 100+ km run around the Mont Blanc in the French Alps.
Since getting into running, there are a couple of things that David knows which might have helped him in his early days, the first of which is: listen to your body. He also says that it is crucial that runners remember that pain is temporary.
David also knows that there are two keys to making sure that when you are taking on longer, more challenging runs you can concentrate on your performance: clothing and diet. David says: “I never paid too much attention to what I ate. I generally eat a balanced diet but only after following a structured nutrition plan, have I managed to get the most of my training plan. To get the best from your run, get the best quality apparel you can. The performance and feel of the fabric against your skin can make a greater impact than you realise.” We hope that David continue to get these things right and push his limits all the way to the UTMB.
Olly Sussams joined the ashmei ambassador programme in 2013 and quickly established himself as a dedicated athlete and great fun to be around. He had not had the chance to run in ashmei apparel before becoming an ambassador but has described the range by telling us that “I’ve never trained in such premium training wear”. The great thing about Olly is that he trains and raced hard and so we know that he is giving his ashmei gear as hard a work-out as he is giving himself.
Olly is 26 years old and originally from Hertfordshire. He now lives in north London whilst working as a designer for a brand & communications agency in Soho. Thankfully he still finds time to take on the hills of north London, both running and cycling. There is also some swimming in there too!
Olly has always been interested in sport although he only started running 3 years ago. Hellrunner was his first race: 12 miles of hills, mud and mayhem which he recommends to any running enthusiasts.
After the Hellrunner Olly was hooked, entering race after race as fun days out with friends, getting muddy as well as aiming to better his times.
In 2013 Olly has been taking his competing to the next level, tackling a half Ironman and chasing a sub-1:30 half marathon.
Aimee is a dedicated runner who joined the ashmei ambassadors programme in 2013. Running has become a big part of her life and something she is really passionate about. Since leaving university in 2006 fitness and exercise have become part of her weekly routine – sometimes becoming a daily ritual.
Despite initially starting to run to counter the effects of a typical student lifestyle, Aimee soon found that exercising became part of her routine: something she couldn’t imagine doing without. In 2013, Aimee has really developed her running. She joined a running club (Run Club London) in June 2012, which gave her the confidence required to enter a few races. This culminated in running the Paris marathon 2013. Since running the Paris Marathon Aimee has been lucky enough to run the London Marathon in 2014 and 2015 through by gaining entry through the ballot. In 2014 she completed the course in 3:57:46 and in 2015 she completed it in 3:57:31. 2015 training wasn’t smooth, with a several injuries and a distinct lack of running, 2 runs a week she was very pleased to complete the course in a slightly faster time. For now Aimee has decided to hang up her marathon shoes and focus on some shorter races.
In 2015 after the marathon Aimee decided it was time to buy a bike and start getting in to cycling. She is yet to enter any cycle events but plans to in the future.
Where has the time gone. Our last show outing was in November. 2016… it’s showtime once again.
Time to dust off Airshop Phoenix and fire up the defender. February 11th – 14th sees ashmei back to ExCel in London, the focal point for all things Run, bike and swim. NEW year, NEW focus, NEW kit.
Whether you’re passionate about running, triathlon, road cycling, mountain biking, you commute by bicycle or you just enjoy a family cycle – you’re sure to find everything you need and have a great day at the Show.
The London bike show takes place alongside The Telegraph Outdoor Adventure & Travel Show, Triathlon Show: London and the London International Dive Show, with 1 ticket giving access to all 4 Shows and a host of things to see and do!
Hundreds of brands all under one roof. Zoned for ease of getting around.
Please be sure to climb onboard the airshop and see first hand what exciting NEW products we have planned for the coming year.
Come and visit us at the ashmei HQ for a coffee, review the cycle, running and triathlon collection and perhaps join us for a ride or run.
In Aldbury near Tring station
Monday 9:30 – 5pm
Tuesday 9:30 – 5pm
Wednesday 9:30 – 5pm
Thursday 9:30 – 5pm
Friday 9:30 – 5pm
Tel: 01442 851017
How do you showcase the ultimate running apparel range? What is the best way to give runners the opportunity to get up close and personal with your highly technical, totally innovative and beautifully designed kit? These were the questions that we have been wrestling with as ashmei continues to establish itself as the ultimate running brand. We have had many questions from curious runners who were not aware of the benefits of merino wool in running apparel as well as the many clever design elements that have gone into everything we produced. We needed a way to allow runners to discover ashmei for themselves in a suitable environment. We needed a pop up shop.
The answer came in the form of a beaten up, unloved and empty icon of the road: a 1964 “Overlander” Airstream caravan.
This abandoned beauty was rescued from the US and shipped across the ocean to start its new life. The intention was that from being a home away from home for American families, it would become the home of ashmei on the road. The fact that it was empty suited us perfectly. We had grand plans and they needed space.
So now we had a suitable shell – albeit one that would require some work – we needed to create the ultimate interior: to make it definitively ashmei and the greatest pop up shop ever.
The airstream – now known as the AirshopPhoenix – contains a sofa, a bed, a pop-up flat-screen television, a coffee machine, a wood-burning stove and, of course, the entire ashmei product range. It it really is a perfect home for the ultimate running apparel.
So where can you see the AirshopPhoenix? Well we are going to be at as many races as possible from now on. And not just in the UK. One of the AirshopPhoenix’s earliest outings was a trip all the way to Chamonix for the Ultra Trail de Mont Blanc week. In the coming weeks and months we will be on the road, so check back to find out where we will be and if you see us on the road, be sure to let us know – tweet @ashmei_running, tell us on our Facebook page or just give us a toot and a wave!
The airshop Phoenix was unloved and abandoned until we gave it a new lease of life. Here is the story of how this Phoenix rose from the ashes.
Alfred LeTourner’s set a land speed record of 108 mph on his Schwinn Paramount, and he is the cyclist Wally Byam hired to photograph pulling an Airstream trailer in 1947. That photo is the iconic image Airstream Inc. still uses today to identify its product and one we recently replicated.
We only source our merino wool from Australia and New Zealand and use superfine merino wool for all our garments that will be worn against the skin so that you are guaranteed the softest, non prickle handle possible.
Superfine merino wool can be as fine as 10 microns thick. To give you some idea of how thick this actually is, a human hair is typically 50 microns. (One micron is one thousandth of a millimetre).
And for anyone who still believes that wool itches because they are reminded of the scratchy woolly jumpers your Gran used to knit, Virgin wool is typically between 20-35 microns in diameter and has a far coarser structure.
We also blend other fibres with our superfine merino wool that benefits the handle and performance such as our MERINO+CARBON that wicks moisture 10X faster than 100% merino wool and dries twice as fast, making it perfect for runners and cyclists.
We design our products differently at ashmei to every other sports brand out there. We never settle for standard or off the shelf but instead re evaluate every component right down to fibre to see where we can improve performance.
This is evident on all of our products as soon as you compare them to your other sportswear. You will feel much more comfortable or less fatigued wearing ashmei because our products are engineered to make you feel fresher when you are exercising.
Take our Triathlon suit. The first thing a triathlete does is go for a swim resulting in a traditional triathlon suit absorbing water, making the athlete cold and weigh much more slowing them down on the ride and run.
We evaluated the fibres used in triathlon suits and created a fabric using microfibers that are water resistant which means you slip through the water much faster but ultimately you finish your swim dry, warm and weighing the same as when you started the race, giving you a real advantage on all three disciplines within a triathlon.
Our chamois follows a similar route, using a high density moulded foam that absorbs no moisture, again keeping you dry and lighter than your competitors but also providing you with a chamois that offers maximum comfort for ironman distance.
Our suit is also much more compressive than a traditional suit (40% stretch instead of 20%) which aids blood flow to the muscle, making the athlete less fatigued through the race and is also wind resistant, keeping the muscle warmer.
View the full details here.
The fabric that sportswear is made from is the base of its performance. If you get this slightly wrong you end up wet, cold, hot, sweaty and sometimes all of these if the conditions change.
We LOVE Merino Wool, as it’s the only fibre that regulates temperature, keeping you cool in the heat but warm in the cold. However we don’t like the time Merino Wool takes to wick sweat away from the skin or how long it takes to dry so we started to play with various fibres to speed these processes up.
After years of sampling, testing and then more sampling and testing, we concluded that Carbon was the best substance to speed up wicking and drying, as it’s the thirstiest thing known to man.
The end result is a fabric that wicks sweat 10X faster that 100% pure Merino Wool and dries over twice as fast.
This fabric has been tested by our team of ambassadors in extreme weather ranging from -50ºC to +40ºC, and has the added benefit of never stinking like synthetic fibres that attract bacteria that gives traditional sportswear that distinctive whiff.
We approach the research and development process to our products in a completely different way to every other brand. We start from a blank page and work out the best fibres and technology for the athlete based on their activity and the climates involved and then create bespoke material that outperforms our competitors.
Outperform the best.
That’s what we do so you can too.
I started ashmei to produce the very best performance athletic apparel in the world.
To do this we approach the R&D process to our products in a completely different way to every other brand. We start from a blank page and work out the best fibres for the athlete based on their activity and the climates involved and then create bespoke material that outperforms our competitors.
Real comfort is determined by the mix of fibres used in the material and if you get these slightly wrong you end up too hot, cold, damp or wet.
This approach is a culmination of 25 years experience as a sportswear designer and is continued with every detail, feature and component to engineer the ultimate performance product rather than focus on key price points or creating seasonal collections that follow fads or trends.
Our designs are classic and understated and evolve every time we reproduce more rather than completely redesigning them.
We hope you enjoy them
You can contact us by email-: firstname.lastname@example.org or by phone 01442 851017