ashmei was established to fulfil a gap in the market for stylish, quality running apparel that had an understated and classic style. Our mission is simple – To develop running apparel using only the very best quality and performance materials available. We achieve this by creating product purely based on this mission statement rather than looking at target retail price points and we worry about this only when we are completely satisfied our product cannot be improved further. This strategy sometimes makes our products look expensive, however we prefer "Value for Money", after all, what’s the point in buying something less expensive when it fails to deliver the performance you require and therefore you don’t use it as much or stinks after 6 months of use.

ashmei is about becoming your favourite, because it works, fits and looks the best. We believe favourites are priceless.